Dormzi Becomes Audo
How do you establish a cohesive brand identity for a fast-growing startup on the brink of a pivot? You start with the fundamentals. I was brought on to Dormzi as Lead Copywriter in order to shape their brand bible, sharpen their voice, and grow their social presence along the way.
When the time came for Dormzi to become Audo I helped to redefine the company’s mission, purpose, name, and crafted the new tagline: “Stay forever curious.”
Result: A fully reimagined brand identity, a 400%+ increase in social followers, and a clear, memorable tagline that reflects the company’s refreshed mission and purpose
Roles: Lead Copywriter, UX Writer
In-House: Audo
Hype Page
Anticipation: tough to build, particularly without finalized UX or product pages... But not impossible. Especially when you have a cool new brand look to show off.
Result: A landing page that transformed curious visitors into beta users
Pre-Launch Social Ads
Catching Gen Z's attention on Facebook, Instagram, and LinkedIn is hard, especially when you're talking about something as potentially unsexy as "career development."
That's why we landed on lifestyle imagery paired with "there's-no-time-like-the-present" copy to create thumb-stopping ads.
Result: Thousands of sign-ups