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Xbox Live & Casual Suites
Computer solitaire is a lot like sex: everyone does it, but in the privacy of their home. So when our client asked us to get people to not only dish on their dirty deeds, but do it on Xbox Live, we figured, hey, what's freakier than an adult man in a polar bear suit?
Result: 100,000+ new Xbox Live accounts
Roles: Associate Creative Director, Script Writer, Art Director
Agency: Bradley and Montgomery
"Microsoft's bizarre Xbox Live commercial wants you to play Solitaire like it's 1990"
-The Verge

Xbox Live & Casual Suites
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