Creative Director/Copywriter
Bing Social AOR
As the supervising ACD on this account for three years, we had free reign to get a little weird with Bing's social media.
The brand itself went through a yearly creative refresh, which you can see in the stylistic changes throughout the work below, but that didn't deter us from trying to keep things fun, interesting, or provocative.
Below are some highlights from the one billion things we created.
Roles: Associate Creative Director, Script Writer, Copywriter
Bing Search Trends Quiz - Motion
At the end of every week, Bing's data technicians would put together a quiz highlighting the most-searched stories of the past seven days. We created videos, typically put together in a single work day, to promote the quiz on Facebook and Twitter.
Bing Search Trends Quiz
Bing - Headlines
Believe it or not*, not all my work as ACD-Copy on the Bing account was cracking the whip and guiding video or visual creative. Here's a collection of some paid and unpaid social posts and ads with headlines.
*This is rhetorical. You should absolutely not-not believe it.
Holidays are awkward. This ad drove users to the product with a pre-populated search for "what to talk about during the holidays with your family."
Another year, another post about using Bing to find out why cats just freakin' love boxes.
OK I lied. There were two pun ads. But if you made it this far in the gallery you deserve to see it.
Holidays are awkward. This ad drove users to the product with a pre-populated search for "what to talk about during the holidays with your family."
Bing Search Trends Quiz - Static
As the brand evolved, so too did the guidelines, and our whacky little videos no longer fit. We landed on a cheeky combination of stock photography and graphic overlays to hint at a question in each week's quiz. Here are some highlights.
#Trending Days - Motion
Social media is an ocean. To keep your brand above water and in view of the customers on shore, you need to ride the wave of trending events. Because Bing connects you to knowledge via search, the idea behind every video was posing a question or a problem that you could click through for an answer. (It also doesn't hurt to have Uncle Sam and a stripper pole.)
#TrendingDays
International Picnic Day
Bing wanted to promote a recipe carousel they had developed. International Picnic Day seemed like the perfect opportunity. Each dish in the three videos we created was available within the product carousel. While the product we were promoting is now kaput, the videos live on forever in our hearts... and Facebook media player.
