Creative Director/Copywriter
Bing Predicts
All hail algorithm, our invisible techno-diety. Bing wanted to highlight their prediction technology at every opportunity. As the brand evolved, so too did our visual representation on social media. We had quite a bit of fun with this; the goal was to try and capture your attention, then drive you to the web experience around each event.
Roles: Associate Creative Director, Copywriter
NCAA March Madness 2015
This was the very first Bing project I worked on, and the one that started our relationship with the brand, a relationship that turned into a social AOR for three years. In it, we wanted to bring attention to Bing's official NCAA bracket builder and highlight the different ways users could interact with the data within to help them choose winners.
Robert Morris v Duke
Wisconsin v Coastal Carolina
Robert Morris v Duke
NCAA March Madness 2016
Another year, another set of new brand guidelines. Adios, yellow! Hello teal! Like 2015, we wanted to highlight must-see games and breakout moments. Unlike 2015, we decided to do it with motion.
NCAA March Madness 2016
NBA Playoffs 2016
Bing wanted to predict the NBA playoffs, but without an NBA licensing agreement. We created a little basketball character to dress up as each team's mascot, getting the idea across without a cease-and-desist.
2016 NBA Playoffs
Watercolor
We played with using watercolor images to entice users to click through to Bing's prediction page for tennis and cycling.
NFL 2015
Prediction technology tackles the NFL. We tackled it with static social assets.
Assorted Bing Predicts Highlights
Throughout the years we focused on Bing's ability to predict events high and lowbrow, from the Oscars to music shows and everything in between. Here's some highlights, 2015-2018.
For the 2016 Oscars, we had non-human elements from nominated films write letters of support to the cast and crew.