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Bing Predicts

All hail algorithm, our invisible techno-diety. Bing wanted to highlight their prediction technology at every opportunity. As the brand evolved, so too did our visual representation on social media. We had quite a bit of fun with this; the goal was to try and capture your attention, then drive you to the web experience around each event.

Roles: Associate Creative Director, Copywriter

NCAA March Madness 2015

This was the very first Bing project I worked on, and the one that started our relationship with the brand, a relationship that turned into a social AOR for three years. In it, we wanted to bring attention to Bing's official NCAA bracket builder and highlight the different ways users could interact with the data within to help them choose winners. 

NCAA March Madness 2016

Another year, another set of new brand guidelines. Adios, yellow! Hello teal! Like 2015, we wanted to highlight must-see games and breakout moments. Unlike 2015, we decided to do it with motion.

NCAA March Madness 2016

NCAA March Madness 2016

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NBA Playoffs 2016

Bing wanted to predict the NBA playoffs, but without an NBA licensing agreement. We created a little basketball character to dress up as each team's mascot, getting the idea across without a cease-and-desist.

2016 NBA Playoffs

2016 NBA Playoffs

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Watercolor

We played with using watercolor images to entice users to click through to Bing's prediction page for tennis and cycling. 

NFL 2015

Prediction technology tackles the NFL. We tackled it with static social assets.

Assorted Bing Predicts Highlights

Throughout the years we focused on Bing's ability to predict events high and lowbrow, from the Oscars to music shows and everything in between. Here's some highlights, 2015-2018.