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Creative Director/Copywriter
ThriveDX GI Bill
ThriveDX’s brand partner, University of Chicago, had its cybersecurity program approved for GI Bill Benefits by the VA.
This was a huge opportunity. My team and I created marketing assets to promote the GI Bill benefits to veterans and their families in markets where we were not competing with other partner brands. I’m really proud of the work we did on this campaign, which drove a dramatic increase in course sign ups.
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Here's a sample of the work we did.
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Roles: Copy Lead, Creative Direction
Video Ad
Static Performance Ads
GI Bill Ad 1
GI Bill Ad 2
GI Bill Ad 6
GI Bill Ad 1
1/6
Landing Page
UCHI GI Bill LP 1
UCHI GI Bill LP 2
UCHI GI Bill LP 3
UCHI GI Bill LP 1
1/3
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